Build A Small Business Logo That Is Amazing With The Help Of A Designer
Read further to learn why it will cost you $1,000 PA to receive a $50 logo design
Let us consider that it does not cost $20,000, and think like our customers for a moment. You will first have to remove the emotional attachments that you have for your existing logo, along with your passion for small business. It may be difficult to think this way, but you must determine if your current design is turning potential customers off and getting them to shop somewhere else. Cheap web design work actually can hurt your business.
Whether or not you created your own logo, how much it cost to have someone else do so, what copies you have of this logo, and if it requires a certain colour scheme are some of the most important things to consider. Also, you will want to think about things in more detail. One of the biggest things to keep in mind is that people who are not actual designers will likely need to go to a designer to have the logo created. The fact is that you probably will not put too much careful thought into it, and use your emotional side to put something together that simply looks good to you. This is not a good business decision.
The price of the logo makes all of the difference. If you have a logo designer who asks for less than $300 (or even $550) chances are you will be getting just what you pay for, which is a less than quality product. You will have input, of course, such as what colours you would like to see in the logo. Think about the psychological impact that certain colours have and what you want to make people think of and feel when they see this logo.
It is important to have a logo design that will look good no matter what the background is where it is featured. Make something that will be versatile, and you are sure to see more success. Be sure that you have vector copies of the logo avaialable, so that when the time comes you can print it out in any size and format that you wish. Even if your designer does not have this, there is a good chance that he or she will go back and make one up after the fact for you to use.
Another thing that you will want to be concerned about is not having your logo look too swish. The lettering should be legible, and even be bold compared to the rest of the design. Anyone should be able to read it easily on small business websites and elsewhere.
Be careful with the accompanying image that goes along with your text. It is good to have something that is modern, and that people will be able to build a connection to without a problem. They should learn what the business is about at a quick glance, from the logo.
Even when you pay high prices for a logo, it will all come back to you in the long run. You should see a return on that tenfold, or more. Customers will flock to you if you have an image that appears trustworthy and attractive.