The Marketing Compendium & Gluten Free Websites For Small Business

Hey there, my name is Mick Owar, and as an aspiring young entrepreneur, I’ve been called a man of many trades in my time, I play in two international bands, I love bodybuilding and I love tinkering, but my one big passion has always been the internet and the amazing world that’s at our fingertips, and it really is a whole new world for all of us, not just the savvy. But without further ado, I’d like to welcome you to the Marketing Compendium, world wide web edition. This series of audio books has been designed just for smart business owners, as a comprehensive guide to making the most out of your marketing budget. This chapter will take you on a small journey into a different aspect of marketing your online presence, with both online to offline and everything in between.

 

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This chapter will discuss the difference between just having a website, and having a truly powerful web presence. We’ll also talk about the steps that you can take to boost your pre-existing online image or create one from scratch. So, whether you’re sitting back with your workbook or driving on your way to your office, open your mind and let the journey begin!

 

 

Nowadays, almost everyone realizes the power of the Internet and how it can turn a small business into a highly profitable one, even with a relatively low marketing budget. However, most people don’t actually know where to start and end up spending money in all of the wrong places. There are so many businesses promoting so many different services that it can be extremely confusing trying to work out just what service is right for your business. Let’s start by outlining the basic differences between just having a website (which most people have), and having a full web presence that will actually work for your business.

 

But just before we get on to that, I’d just like to point out a small difference between advertising over 15 years ago, and advertising today. Back in the day, there was a time where if you missed the deadline for putting your ad in the Yellow Pages, it would have the power to severely cripple your bottom line. However, these days, everyone carries the entire worlds business directory in their pocket, it doesn’t matter if you have an iPhone or an Android phone, if you’re looking for something, you pull our your smartphone and Google it. What does that translate to for you? Well, the Yellow Pages is a very old school approach to marketing and whilst its great for some industries still, the bottom line is, if your business isn’t ranking for the best search terms for your industry, then you’re missing out on potentially a huge market share. Ok, with that in mind, lets get on with the learning.

 

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So what’s involved in a basic web page?

Well, a lot of businesses either have a simple single page insert on a larger directory website, such as Hotfrog, Yellow Pages Online or Facebook Business Listings. This usually consists of a business name, category, address, contact details, sometimes a gallery or space for a logo, and perhaps a rating if the site has feedback facilities for past customers. For these business owners, having just a single base covered here, generally won’t offer much work for your business, unless of course, you’re paying some serious money for your position on someone else’s website, don’t expect much from just being on one of these sites. Other businesses have their own website which usually consists of a home page, sometimes a gallery, a page about the business and their services and contact facilities, whether that just consists of a phone number and an email address or a proper form, but this information is rarely if ever, updated. Some of the more clued-on businesses will utilise both of these to boost their online presence and those with a bigger hip pocket might also have make these look very appealing. Unfortunately, the majority of these sites will only ever be found via direct links to the site URLs and therefore will receive very little traffic. Luckily, there are a few options to see where ALL your website clicks come from, but we’ll touch on that later.

 

A successful web presence on the other hand will not only contain all of these things to a greater depth, they make use of other facets of the internet that serve to make sure people actually find them online, enhance the user’s experience and get the word spread. Many of these utilise affiliate marketing and banner advertisements with non-traditional marketing messages, properly structured site content that holds the attention of the viewer, e-commerce functions allowing viewers to make online purchases, social media functions etc etc. They’re easy to update even by people who are not programmers or even computer savvy, and thus are kept up to date with new and current information. Most importantly of all, these sites appear everywhere on search engine hits, people’s blogs and all over social media. And just how do these websites see traffic when other websites fail to?

It’s called Search Engine Optimisation and it’s a big part of a complete web presence. It allows things posted on the internet to be more than just buried data that no one finds and with it, your business can become a noticeable presence on the web.

 

From this description it’s quite clear that there’s a huge amount of difference between these two types of websites, but from the viewpoint of a business owner (and not an actual web developer) it can be very difficult to tell whether your website is one which is going to be successful, or simply a waste of money, and it can be incredibly tricky to figure out where you’ve gone wrong.

 

Some important tools you’re going to need in your online arsenal include the ability to easily update your website with additional relevant content. If you’ve ever heard the phrase content is king, it was a definite understatement, the more amazing your content is, the more likely word of your website will be spread. Obviously this may be a challenge for some businesses websites, but I did say challenge not impossible. Whilst outside the box thinking is great, sometimes you really need to give your thinking some steroids ‘so to say’. It’s the unusual approach to problem solving that turns the most heads. A story I heard once was of a small furniture dealer, he offered quality made furniture at reasonable prices, however one day a big furniture dealer moved in next door to him, and put up a HUGE sign on their shop, saying, GREAT FURNITURE, HALF PRICE! Not long after this stores opening was followed by another on the other side of his store, they put up a big sign saying 60% off all furniture, so in order to compete with these two giants he really had to think outside the box. He eventually came up with a very cheeky idea, and he put up his own sign above his door, saying MAIN ENTRANCE HERE, his store had never seen this amount of sales and traffic before. So the point of the story is it goes to show that you can use your competitors efforts to your own advantage if you really try to, but it does sometimes require a bit of wit mixed with a bit of cheekiness.

 

So ability to grow your website without limits with quality content is really quite important, having a blog is a great start as it allows you to add big chunks of quality content to your site and with most blogs you can line up and schedule a huge list of posts, so they all drip feed in to your website, allowing it to look like your website is consistently growing at a steady rate which is another thing search engines like to see. Growing other areas of your site in similar ways also helps out a lot.

 

So, what relevance does content have to your website being found? Outside of clever content being shared to friends on social media networks, we have to remember that one of the biggest forms of website traffic is through search engines, namely Google in particular, the one search engine that replaced the term “web search” with “google it”. Despite sometimes thinking Google is an actual all knowing being, knowing exactly what we want to search for before we even type it, at the end of the day, it just comes down to clever programming, so in saying that, it does have its limitations for knowing what your website does. This is why we say the content on your website is very important. For example, Joes plumbing has a 100 word description on his home page of what he does, then a few other pages with a little more depth on the plumbing services he offers and a contact page with his mobile phone number. Generally search engines will have an idea of what he does, and where he does it, but it’s also going to have an even better idea on Harry’s plumbing who has a 600 word home page, a blog on minimizing wear to your homes plumbing, information pages about his workers and how much experience they have in plumbing, a detailed list of pages with the plumbing services and locations Harry takes care of, and a contact page that includes an office address with a Google maps insert and detailed contact forms.

 

Not only is Harry’s site much more detailed on what he does, but it’s straight up more search engine friendly and will automatically rank higher than Joe’s plumbing. Did you notice that every page I mentioned had something relevant to plumbing? This is because we are trying to use keywords relevant to the industry as much as possible without over saturating the pages in them. This gives the search engines enough information to know what you do and rank you accordingly, remember, it’s still just programming, it doesn’t know exactly what you do just because you write it once on the home page.

 

We’ll touch more on Search Engine Optimisation later in the cd. Outside of being able to easily edit the website yourself, other things that will help convert prospects to clients is having an online store, which is pretty self explanatory, offering a mobile friendly version of your website can be handy for the upcoming generation, who are basically glued to their phones at the best of times, integrating social media into your website is a great idea, as it’s basically the new way of joining a businesses mailing list, which was done quite often in the old internet days before the existence of Facebook etc. This allows users to stay in touch with your business with one simple click, they can then follow your posts and interact with you at the same time as potentially spreading the word of your business without even doing it on purpose. Other social media you can and should look at is YouTube, doing simple ‘how to’ videos is not only a way to make potential money just from people watching them, but by people sharing them with friends and advertising your business for you. These days, anyone can be the director of their own video, a lot of smart phones these days allow us to cut and edit video footage together, even YouTube offers these editing details online now too. You can easily crop your video, stop the shaking, correct colour and even replace the audio all together. From there, you can either promote it on YouTube, or embed the video on to your website or blog. Again this will help with filling your website with quality relevant information, great for both search engines finding you and people sharing your business with their friends. Remember social media is a powerful tool, so make sure you have your A game on all the time when in business, as it only takes one well connected disgruntled person to put a big bad spin on your business. However on the flip side of that, you keep that one person, who you’ll never know happy and he’ll make mention of your business to his friends. These days, a bad review will spread like wildfire, doing the job right may get you some referrals, but going above and beyond for your clients will create a compounding list of referrals for your business, as each person may potentially refer say three of their friends, so by level 3 of these referrals, one client may turn into nearly 40, so you tell me, is going above and beyond going to cost you money, or save you having to spend so much on your marketing?

 

Other items that you will need in your online arsenal including knowing where all your prospects came from. For example, if you put an ad on someone elses website at $500 a month, you would want to know that it’s sending people to your website wouldn’t you? What’s more is you want to know that they aren’t just clicking the ad the pressing back on the browser (which is known as Bouncing, from your site). You would want to see that they have come to the landing page, and flowed through your website accordingly. There is quite a simple means to track this, and again Google have saved the day with Google Analytics, this will show you more details about your websites prospects than you can point a stick at. So if your website numbers are not converting prospects to leads, don’t stress, just jump back on your website’s online editor and change some of the sales text. Generally it’s not the deal thats the problem, it’s getting peoples attention to see that the deal you offer is for them, the information age has given society a very short attention span in general, for example, if you’re landing page is not catchy enough with its design, message and graphics to keep a person on your website for more than 10 seconds, there is a good chance you will loose them and in turn, this will also hurt your search engine rankings, as if it’s a regular thing, the search engine will think that your site is not as good as your competition, and rank you below them accordingly.
Does that leave you scratching your head? Think of it this way, search engines stay in business from selling ad space which they usually put as the initial search results, often these are just general search results and not specific as to your needs, so quite often people look right past these, in search of the organic search results. If the search engine is giving you dud options for what you were after, it’s clearly not performing up to its standard, so if loads of people are going to click back and “bounce” from your website back to the search listings, they will rank the website down without any notice, therefore making every search result as relevant and engaging as possible.

 

All the above points is why I sell the Nothing But Net system so easily, it covers every major point listed and to make my job easier, I offer my clients discounts for referring new clients to my business, leveraging my time very efficiently, best of all the person referred also gets a discount on joining, so everybody wins! If you’d like more information on our cash flow friendly websites, visit us – www.nothingbutnet.com.au. To top off all that, I used to sell the same content management system for either $1200 for a basic website, $3000 for a more in depth website and $8000 for the most comprehensive online setup, that’s excluding hosting costs, so at $12 a week as an all inclusive price, it’s almost no challenge for me to sell them!

 

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So, they’re my costs for a website, what prices for other options are available?
Well, like most things, it all depends on your needs, for example, the products that I offer could easily be charged at a much higher rate and I have proven this many times in the past. So a basic website on a content management system could be anywhere from $300 to $3000. But just be careful, I’ve used many content management systems outside of the one I offer and a lot of them are very average platforms, most of which don’t cost anything, but saying that, there is good reason for that!

 

Options for having an online store are very popular, and again come with a huge price range. For example, one of the better eCommerce CMS is Magento, which is an open source system. You can easily buy a pre existing template for as little as $100, and populate the store with all your items, or for the same system, you could have an Australian company build a Magento store for you for $4000. Which I can assure you is pretty cheap considering the work that gets put in to these kinds of websites. Just to give you an idea of the power Magento has, Amazon was made from Magento. It’s been heavily programmed, but the system used is Magento, and it is more than capable of serving a worldwide audience.  Zen Cart and CS card are other options, they are simpler to use than Magento, but is nowhere near as powerful, but at the end of the day, might be just what you need!

 

A good solid CMS which seems to be the ‘all time classic’ is WordPress. It’s not point and click, but it is reasonably simple to use, and again like Magento, you can download free or cheap themes, you may also have your own website professional coded up from scratch and have a web expert install them to your hosting. Like most of these online systems, you will need someone who knows what they’re doing to install to your web host, as there are many little complications that would baffle the inexperienced.

 

So to sum up what a website is going to cost you, you need to decide how easily you want to be able to update your website, whether it needs an online store and just how much effort you want to go to to show that YOUR business is the one to be using. So really, the question remains open ended, my recommendation is if you’re unsure as to what you need, to start small, don’t expect the world, and learn what you need by getting feedback from your website users. I often find that people come to me and want a website, often thats the only detail I’m given. Months after it gets set live, I hear queries of things like “How can I sell online?” and Why does my website not have a mobile friendly version of the website? The more research you put in before you buy your website, the more your website will suit your needs. If you do your research, and are still not sure, then just start small and learn from experience.

 

So we’ve touched base on free listings and online directories, what is available for you?

Well, Yellow pages online is a free resource that I recommend being on, it won’t offer much work for broader industries, but for markets where there aren’t many competitors, you will have more luck, of course, the same will go for most online directories, places like HotFrog, TrueLocal etc. They are great for starting up an online presence, and more often than not, most of these companies will call you up and try and sell you on top positions on their website, the truth of the matter is, their sites generally won’t offer anywhere near enough traffic to you to justify their costs. Their sales pitches are great, but the top positioning offer is for their website only, and won’t offer any extra for your position on the place that actually counts at the end of the day, Google. So just stick to your free presence on your site, because chances are you’re just throwing money away otherwise.

 

Most importantly, what makes a website work?

This is going to be the most important question to ask yourself, as it will be the most unique issue you will have and will change depending on your companies image, the industry your in, and your prices. For example, if you’re a reasonably priced company and your target is the middle income bracket, don’t make your website look like the most luxurious business around, keep it applicable to your target market, but make sure all the visuals suggest that you’re the best person to contact within your industry. My recommendations would be to look at your competition and work out in what way you can make yourself stand out, it may be as simple as making yourself more accessible, or offering an easy to navigate website, I quite often find that many websites are hard to navigate and offer no flow through finding out what I need to know and how I can get in contact with the person I’m after. And I say that as a real web geek, so if I’m having issues navigating a website, imagine how it will be for someone who wasn’t born attached to a computer?

 

The biggest obstacle you’ll need to overcome with your website is holding a brand new prospect on your homepage for more than 10 seconds. Yes, you heard that right, 10 seconds is the attention span that the average new prospect will spend looking for the most suitable option for their needs. So, whats going to help break that 10 second mark you ask? Well, for myself I’m a visual person, so the website needs to be neat and pretty. Whilst I’m not a detail person, there are a great deal of people who are, and they won’t care for all the beauty, so the best way to overcome this is to have a pretty site, with clear and bold headings, so that as the website unfolds to the new user, it gives them more and more detail and so we cover all the bases here.

 

Other options like having a sitemap is going to be great for the big websites that require copious amounts of pages full of information, as it’s like a birds eye view of what you’re website is offering.

 

Always keep some form of contact information possible at all times, even if its just a link to the ‘contact us’ page of your site. And when people finally arrive at the contact page, offer as many forms of connecting with you and your business as you can, this includes social media and preferably a Google map of the local area if this is applicable to your business. The amount of times I’ve been seeking as little as the contact page and had trouble finding it, makes me wonder how the said business is still running if this is a standard practice for them.

 

It just goes to show, the clearer you make your website the easier new prospects will be able to find out if you are the business they need to buy from quicker. And we all know the saying “time is money!”

 

Social Media

Utilizing social media with your business can really help to built a good solid foundation for rapport and it doubles as a great way to show off your customer service and how you deal with public customer complaints. Just be careful though, as this is a double edged sword, whilst you are going to have to work 10 times harder to have your great service skills, the second you slip up, it can spread like wildfire over facebook and other mediums, so it’s simply a case of a stitch in time saves nine. If someone has an issue thats not fixed up or at least on the path to a fair resolution, you may not only cost yourself that client up front, (which on a side note, may be a good thing, hopefully not though!) but word of your failed efforts may spread quick with the click of a button and potentially cost you an unknown quantity of future business.

 

I highly recommend if you have the resources to have a business facebook account whether it be managed by yourself or by an employee, so that you can make regular posts that your prospects and clientele will appreciate. This is one of the best methods to keep your business name fresh in everyone’s minds, thus instantly improving brand recognition with your clientele.

 

Facebook also offers many options for integrating it’s systems in to your website with minimal effort. Simply look for the Facebook Developer page and follow the prompts to start integrating this wonderful tool with your business. If you are having trouble sorting this issue out, simply ask your web designer if they can help you out, there’s literally a maximum of 5 minutes work involved with coding it into your site.

 

The whole idea of utilizing Facebook with your business is a great way to start a little online community for your client base.

 

Aside from Facebook, other social media options you can utilize are YouTube, which is essentially a video sharing platform, it has a lot of similarities to Facebook, however its sole purpose is video sharing. For some it also offers a platform for making an additional income stream. As people have the ability to monetise the videos they upload as long as they meet the advertising guidelines. However, unless you have a huge flow of people viewing your videos, you won’t be making much money from it. Generally the videos are either how to videos that help people do specialized tasks, or funny themed videos. To get an idea of what I mean, have a quick look at FPS Russia, essentially it’s an Russian fellow who lives in America, who puts on a strong Russian character and films himself shooting all types of guns with lots of different objectives. The interesting thing is, many people who aren’t even gun fans find his material interesting enough to share with their friends, starting the cycle of sharing of interesting videos through on-going circles of friends.

 

YouTube also very easily integrates in to websites and gives many sharing abilities, so I very highly recommend having a little something on both YouTube and also having that video integrated into your website. I’ll soon touch on what other effects utilizing all the social media websites will help you do for your website.

 

Now with that FPS Russia example in mind, don’t just make videos for the sake of having an upfront boring how to video, put together something with a bit of humor and fun as it will be more pleasurable for any new viewer to watch and even encourage them to potentially share your business videos, which in turn translates to free word of mouth advertising.

 

Outside of the upfront free advertising, you can also slowly turn yourself into a bit of celebrity of sorts. And as many of us are aware celebrities can sell better than any sales person, in most cases just by putting their name on a product.

 

The main point I’m making is if you want people to buy from you, be that friendly approachable person in the social media spotlight. As WRITER OF THE SALES BIBLE says, people love being sold to and even more so love buying from friends. Of course it doesn’t mean you have to go and have drinks with all your clients every weekend, but be a person that people want to relate to and can approach without worrying about anything.

 

Now what is going to happen when you utilize every aspect of suitable social media you can? Well, it’s a little something that roughly translates to SEO, which stands for search engine optimization. What does this mean for your business? It means you are going to create a good strong basis for search engines to help prospects find your business. For some businesses this can quite easily make them the leader in their industry, best of all search engines don’t charge you to be found within their rankings, sure they do sell ad space which looks very familiar, but you pay for that every time someone clicks your ad, which can also be a great way to gain interest in your business, but before you do this, ensure your site sells what you do!

 

All your online efforts will all contribute synergistically to help push you up the organic rankings, but in saying that joining all these dots doesn’t mean you’ll rank at #1 in your industry, every industry will be different, for an example, I spent almost 8 months trying to rank my old business for “graphic design Melbourne” I eventually got to first position and saw a huge influx of free prospects heading my way, unfortunately for me many other graphic designers had a similar idea, so I was basically competing with them for first position in an ongoing basis. Whereas with an industry like Mattress recycling, I literally did a fraction of the work I’d done for my old business and had a website I’d created to first position within a ridiculously small amount of time and with my efforts it held first place for almost an entire year from the small amount of work I had done. The reason was that my competitors were obviously not computer people and knew near nothing about ranking a website on the major search engines.

 

SEO, the fabled search engine optimisation topic.

 

Since search engines were created the industry of search engine optimisation was born. Essentially it all boils down to making your website more appealing to the way search engines are coded to rank sites. Ideally you want to make your website have a higher relevance to search terms over your competitors sites. Generally things like having a big website with lots of text and picture content is going to be a great start for being search engine friendly. Remember, whilst search engines like Google tend to know what we’re after even before you finish typing it, it still is a computer following a set of coded rules. So giving more information on what you do allows the search engine to gain a much better understanding of what it is your business actually provides.

Other helpful points are having links from suppliers websites to your own will help rank your website higher.

 

If you want to learn more about how to rank your website yourself, keep listening. Alternatively, whilst I no longer actively engage in search engine optimisation, I can help to hook you up with reputable companies, so shoot me an email info@nothingbutnet.com.au, and I’ll get the ball rolling.

 

  • Ok, so the first topic we need to touch on is, how is your website?
  • Do you know what you want to rank for?
  • Does it have keywords throughout the content on your entire website?
  • Have you filled out the meta data descriptions for both website description and keywords?
  • Does each page contain at least 500 words and images?
  • Does each page contain a heading and subheading?
  • Are the images on your website saved for web resolution and have names with keywords that not only relate to your industry but also the image?
  • Does the filename of the image have hyphens instead of spaces?
  • Did you fill out the alt tags for the objects on your website?

 

Are you using an aged domain name? These are a little like fine wines, where the older the domain gets the better it will rank. Search engines see new domain names popping up every day, and too many of them don’t last much longer than their set period length.

 

If you can ensure that all the above points are taken care of you’re off to a good start to get your website ranking in higher search terms.

 

 

So whats the next step from here? Well, once we have your website in its search engine friendly state, we now have a solid foundation to start building it up. What we want to do now is have other websites with relevant information to your industry link to your website. Some people may think but I have such a tight nit niche, how am I going to get a link on someone elses website? And Luckily there is an easy answer to that. Remember how we were talking about creating free websites using free or cheap content management systems? You’ll need to jump on one and create an informational website that has a high relevance to your website. Alternatively you can use a free blog tool like wordpress.com or gather.com. I recommend utilizing their free domain names with your sites.

 

Start by making 3-6 of these websites, ensure it’s as search engine friendly as possible. Build each of your free websites up to have a minimum of 5 pages, again the more the better, but this is simply a starting point. As for the content on the website, you will need to write blog posts or articles about information that could help your clientele make life easier. It doesn’t matter so much how the website looks, as it won’t be the seen by prospects finding your site. However, people will occasionally come across your site, so I recommend that you make the content as good as you can, as people will want to share your information on facebook or on other websites, which in turn means your work is getting leveraged without you doing anything extra.

 

This method is known as link building, which is essential to growing your websites ranking. To go one step further you can also link the free websites to each other so that you emphasize your link strength between all the websites. This method is known as a link wheel. Remember to make the links between sites look natural and not like they just shot out of a computer programming assembly. The more unique you can make everything, the quicker your success will be.

 

When laying out each page, have your article of text and image content, ideally you want to utilize the keyword in your content to be your link back to your website. So as an example for me and my business, I would target Web Design Melbourne, which when I last checked has an over search traffic of 27,000 searches per month. I would select the entire keyword string and make it a link back to either my website or another keyword rich article on one of my free websites. If me explaining this doesn’t quite get the message across maybe you need to see a visual, in which case I would recommend jumping on the video platform we talked about earlier – YouTube and search things like how to create a link wheel or best methods for link building. Either way, I imagine the videos about the industry would be of a high quality, as YouTube is the second biggest search engine around, and all searches are ONLY done within its network, so everyone ranking their videos here will have had to gone through all the hard steps to get their video seen.

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Leveraging the Small business SEO

Ok, so let’s just keep all this simple, yet vast amount of information in mind here, if you’d like to go a little step further on your SEO campaigns backlinking strength to gain some solid juice from many well established websites with one simple swoop, then get your pen and paper and listen up.

 

The overview of the idea is to create a free wordpress theme for people to be able to download and use as their website. At the base of the free theme, you will have the text WordPress theme by: Your company, with a link back to your website coded in to it. You simply submit this theme and relevant information to the website submitwpthemes.com who submits this theme to up to 260 wordpress theme sites all across the globe. They will all slowly start accepting and adding your theme to their websites, which will have a download link to the wordpress theme on your website, and the theme information page which will be on your website. Last I checked this batch of reasonably high quality backlinks to your website costs a mere $26. Eventually, if your theme gets popular enough, you will have a list of growing backlinks that will continue to grow worldwide.

 

So lets delve into a little more detail here, how can you make a wordpress website? To be honest, I wouldn’t be able to make a full theme from scratch, generally what I would do is design up my own theme, and have someone else code the theme to my specifications. But in all honesty, you don’t even have to do this yourself. Simply jump on a freelance site like elance.com and hire someone to design and code your wordpress theme or alternative to doing it from scratch, find an existing theme and edit it making it unique. I’d like to make the point of it doesn’t really matter what it looks like, but at the same time, make sure its at least half decent so that people want to download and use it. On freelance sites such as elance.com you will have many people bidding for your work, so choose wisely, I find that people often oversell their services and under deliver their work, so choose someone that is charging a reasonable price. Anywhere between $100 – $300 is a reasonable yet cheap price range for such services. Have your own web hosted space ready is recommended, as you will be able to give your login information to the web coder to upload your theme and set up a test server for your theme to live on, if you need to get yourself some hosting simply goto domains.nothingbutnet.com.au. Just on a side note, this will also work well as another space to host industry articles that lead back to your website. You will need to create a download page on your existing website for people to download the wordpress theme, keep in mind many links will be soon coming to this page, so it will be a good position for you to put some relevant text to what you’re business does, and link it to your home page. Make sure that your website doesn’t link to this page and keep it as low key as possible from your websites on-lookers

 

Once we’ve got the free wordpress theme uploaded and working on your hosting server simply go to submitwptheme.com and order the most expensive service they offer, fill out all the information they require, and submit it. Shortly after their system will automatically send out all this information to their huge list of websites and here links will start flowing in at a high rate.

 

Depending on the amount of existing work you had done to your targeted keywords and the difficulty of getting your business ranking high, you may be able to see your business quickly climb the ranks, so check on it daily once you see it moving up. When I was going through these steps the first time, it honestly felt like I was playing a videogame, that I’d only just started to work out, only this time, I was winning!

 

Of course, you can repeat this process, however the effectiveness of it will start wearing out, so always try and vary your backlinks to keep it fresh and new, as this will really help your efforts out!

 

 

The Phrase CONTENT IS KING, is a very true one indeed, at the end of the day, you can go to all the effort of putting up countless random articles that hold little relevance to anyone, and you can keep working hard at doing this, but it’s one very taxing strategy.

 

If you can create content that people actually want to read, the people who read it and find your information valuable will potentially unknowingly do some of your work for you.

 

How you ask? Ever see a fun or informative story that you liked or wanted to share with a friend? What options have you got? Well, firstly most websites have a wide range of sharing and social media options, for example, often pages will have a Facebook like or Google +1 button on them for quick and easy sharing or recommending for your wider range of friends. Often, people sharing this on their social media network will give it a good spin in the search engine world, especially if the response to the content is positive. Often the amount of time spent on a page contributes to how web pages rank, so keeping someone on the page longer also helps give your rankings the extra kick, so having a video people can watch with your content (so long as its at least relevant) will encourage users to stay with your content longer. It’s the same with anything though, the more interesting it is, the more people will feel good about spreading news on what you do, it may simply be a case of it represents what they’re about. Remember, at the end of the day, people will do everything for their own reasons, so give them every reason to not only love your services, but everything you do and as a rule of thumb, this will help in many areas of business and life in general.

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CONCLUDING

To conclude this audio program, I’d like to remind everyone that this is only an introduction to the amazing world wide web. It’s a huge world of resources that anyone can wield on behalf of their business. There are countless resources online that anyone can gain leverage from and even more space available for constantly growing niches waiting on those with the millionaire mindset to step in and do what needs to be done, because at the end of the day, all you need is a great idea and find a way to back it up. I sincerely hope that you learned a great deal from my own experiences in making and growing websites etc. If you’d like to follow me or chat further, I can be found having a laugh on facebook.com/mickowar. I’m always up for helping my fellow business enthusiasts out where possible, so until next time, have a prosperous future with your new found knowledge and all the best from me, thanks for watching!

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